Read e-book online A Short Course in International Business Ethics: Combining PDF

By Charles Mitchell

ISBN-10: 1885073631

ISBN-13: 9781885073631

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Extra resources for A Short Course in International Business Ethics: Combining Ethics and Profits in Global Business (The Short Course in International Trade Series)

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IMPROVE CUSTOMER LOYALTY, SALES, BRAND IMAGE AND REPUTATION: In a global economy, brand image and reputation are among a company's most valuable assets. Customers seem to prefer brands and companies considered to have good ethical reputations. A strong reputation for ethical practices and integrity helps build customer loyalty and trust; and in times of crisis or ethical slips, can help soften the blow by winning increased understanding and empathy (and in some cases forgiveness) from the public.

Chapter 5: Codifying Business Ethics Overview TOO MUCH VIRTUE CAN BE CRIMINAL. - JEAN RACINE Large global firms operate across borders and wield immense power and influence on the societies that court and play host to them. There is one school of thought that claims today's international corporations have usurped the power of governments and multinational organizations and are now the entities that have the most power to affect change on a global scale. While it is true that the expansion of cross-border business has handed enormous power to these corporations, it is just as true that "big business" is often mistrusted and its motives questioned.

This suspicion can negate any benefit for the sponsoring company, and may in fact lead to a negative association in the consumer's mind. Warning Causes, like fads, come and go. Choose with care. Some Good Old Fashioned Norwegian Skepticism A study by Peggy Simcic Broenn, Assistant Professor at the Norwegian School of Management in Sandvika, Norway, found that, compared to Americans and British, Norwegians were considerably less enthusiastic about CM. For example, 46 percent of Norwegians would choose brands that stand for a cause and 35 percent would be more likely to switch to another brand if they knew the brand supported a non-profit organization.

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A Short Course in International Business Ethics: Combining Ethics and Profits in Global Business (The Short Course in International Trade Series) by Charles Mitchell


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